5 Reasons Your Business Needs a Website
Filipinos spend the most time on the internet at 10 hours and 56 mins/day versus the global average of 6 hours and 45 mins. And ever since the pandemic, there has also been huge growth in e-commerce, with 78% of Filipino consumers doing online shopping – a behavior that is unlikely to change even after movement restrictions are eased. If you do not have a good online presence, then you are missing out on the action.
Social media accounts are indeed good to have, but having your own website provides advantages that social media cannot. Here are 5 reasons for you to get started:
1. Establish credibility
Having a website is like setting up office in the virtual world that is open 24/7, 365 days a year. A well-designed and maintained website gives you added legitimacy and can differentiate you from competitors. For small businesses, it’s important to make sure your website looks professional and is always up-to-date, and that there’s someone who is assigned to quickly respond to any customer queries from the website.
2. Showcase your brand
If you have your own website, you can customize its appearance so you can establish your unique brand identity using your choice of company colors, fonts and imagery. You can add a page to tell customers the story of your brand, introduce your team or showcase your happy customers. Use your website’s design to set yourself apart from your competitors! You have complete control over what and how you present your brand.
3. Provide the level of detail and interaction your customers need
A website lets you structure your content in a way that makes the most sense to your customers so you can best showcase your products and services. Use your home page to highlight the best of what you have to offer and add other pages as needed to provide the details your customers need.
4. Automate processes
Websites aren’t meant to be static online brochures. A good website is interactive, so that customers can engage with different elements on your website such as videos or downloadable information, blog articles and inquiry forms. If you are selling items online, then you can also accept orders and payments through your website, instead of manually messaging each customer regarding their order.
Several plug-ins and apps are available to add functionality to your website, such as chatbots that let you provide better customer service to consumers. YezPo, for example, is a chatbot that provides personalized automated responses 24/7 so you can focus on other tasks.
5. You can start for free!
Website hosting platforms like EasyBuilder let you set up a stunning and professional-looking website within minutes even without any technical knowledge. You can even get started for free!
If you have developers on your team, then Amazon LightSail lets you take a Do-it-Yourself approach by hosting a WordPress site on AWS for as low as $3.50/month.