• negosyonline

Understanding CRM Software: Why your small business needs it



For small business owners, reaching many customers and selling various products in a day is the ultimate dream – the signal that your business is moving forward and actually succeeding. But, often times, this dream is heavily romanticized, leaving these business owners overwhelmed and far from ready when they face volumes of orders, from different people.


That is why in growing a business, it is necessary for small businesses to invest in CRM software. But, what is a CRM software? What does it stand for? And why do you need it as a small business owner?



CRM stands for customer relationship management, and true to its word, it’s a software that helps business manage the data they get from their everyday operations – ranging from customer data up to sales stats. Given that these software are running through the cloud, it does not only give the team a chance to update each other with new data in a few seconds, but having these client data available will enable businesses to provide a better and more personalized customer experience.


Before, CRM software were only targeted to enterprise-level businesses, given that most CRM software needed to be integrated in on-premise infrastructures. But now, small businesses are given the chance to utilize this software through Cloud, without having to break their banks. Aligned with that, it even made it possible for business people to have access to client data wherever they go, and whenever they need it.


Although there are different kinds of customer relationship management software, it all boils down to its ability to streamline your data into one application. Instead of having to switch from one software to another, all of your data will be collated into one collaborated and cohesive software. To give you a quick and easy-to-understand overview of the customer relationship management process, think of it as a cycle.


The CRM software tracks every stage in the cycle – from when your prospect buyer first interacts with your product, down to their purchasing decision, and back to how you can gain their attention. It is through understanding your customer’s interest and how you can personalize their experience that you will be able to successfully market your product and entice them to purchase from you again.



And, all of this is made possible and easier by customer relationship management software.


Benefits of using CRM Software


1. Centralized Information


CRM allows businesses to have an organized contacts list of suppliers, customers, and everyone else. So, not only do CRM software help you collect data that will help your business sell more, but it also helps in managing your logistics and overall business operations.


Having to manually input contacts and data into one spreadsheet can get confusing and time consuming, much more, your team wouldn’t be updated with the new data the other person encounters. This could disrupt business operations heavily, as they would need to manually update themselves on to new information provided. With CRM solutions like Squadzip, which enables team members to collaborate in real time, this would increase productivity at a higher rate.


2. Get to know your customers


One of the most important aspects of growing your business is to know your customers – not just on a surface level, but to know what they usually search for in your website or app, their demographics, and many more. With CRM software, you and your team will have access to data that would help you build their personalized customers experience by providing accurately generated recommendations that would push them to interact with your business more.


3. Cost effective


Back when businesses focused on on-prem infrastructures, they had to use a lot of their budget on maintaining their software. Now, technology allows businesses, small or large, to buy cloud products like CRMs wherein they would only need to pay for what they use. This is a win for small businesses, as they could now be as competitive as industry giants could, without having to spend a lot of money.


4. Save more time


As mentioned before, most traditional companies spend so much time managing their data and manually inputting them into one big spreadsheet; costing them a lot of time that could’ve been used for more important aspects of business operations.


CRM software cuts down hours spent on tasks like manual data entry and management, giving small business owners a chance to focus on building customer relationships and other aspects of business operations. And of course, in saving more time comes…


5. Making more money


In investing in CRM software, you also save a lot of money in comparison to building an on-prem infrastructure, or hiring a staff to manually enter and manage client data.


Much more, in following the customer relationship management process, businesses are able to amp up the consumers’ journey, which would entice them to interact more with your site or app. The key is finding the right data and maximizing it to meet your customer’s needs accurately. Overall, it all comes down to providing an efficiently and accurately devised customer experience, this will help you improve customer support by a ton, and prevent churns or possible crises.



When you think practically, you’ll see that investing in CRM software is the best and most affordable way to manage your business data, especially for growing businesses. More so, most cloud vendors offer CRM software that are available to most teams in a form of application or website, which they can access while they work from home, or when they’re on the go.


Solutions like Squadzip allows teams to collaborate anytime and anywhere with their easy-to-use CRM software. How easy you ask? Imagine a software made to be as hassle-free and eye-catching as your favorite social media application. Often, teams suffer from learning the new interface and tools on a newly implemented software, but with Squadzip, they would be able to navigate at ease.


In growing your small business, having software that helps you navigate through all the data and speed up the decision-making process will save you much more time and would help you prioritize your customers more – specifically, on how you can make their customer journey unique and ultimately much better.


It is not often that small businesses focus on their customers’ behavior and maximize it to their potential. Little do they know that customers seek to find connection with their brand and products – a symbol of trust that’s derived from their own experiences. Therefore, if you often don’t take these data into consideration, you might have a problem in establishing that connection.


With CRM software, you can make your small business more competitive and innovative as your team members are able to work on building their services at ease. But more importantly, with CRM, you could bring so much more to your customers and serve them products and services that are uniquely for them.

39 views0 comments