Why your Small Business needs a Website
Updated: Sep 15, 2021
In this day and age, having a strong online presence for your business is a major key to success, and it doesn’t just stop in creating your own Facebook or Instagram page – in fact, that’s only the first step in creating your social media branding. However, to really make your business standout from competition and creating an image that would catch your customers’ attention, it’s only necessary to have your own business website.
In most cases, companies are hesitant to bring their business online because they feel like they are not tech-savvy enough to build and, much more, maintain a website. On the other hand, some find the expenses of sustaining a website unreasonable high. Nonetheless, in a world wherein every types of consumers are relying their daily purchases online, bringing your business to the digital marketplace is becomes inevitable and essential to succeed.
If you are one of those people that want to build a website for your company, but are uncertain of its impact, here are a few reasons and solutions might just work for you:
Having a website is like making a first impression. It’s easy to build a social media page and reach out to your market, but it doesn’t really prove that you are legitimate until you’re verified or when you reach a certain number of followers, and this could take months or even years to build.
In fact, in a 2015 survey by Verisign, it was proven that 84% of customers find small businesses with their own websites as more credible than that of those with only social media pages, with 74% stating that they tend to trust businesses with company-branding domains. So, even though you feel like it’s more convenient and cheaper to create a social media page, it’s worth investing in building a website to attract more customers.
Besides, solutions like Easybuilder.pro provides small business owners a cost-effective way of building their own platform online. Much more, Easybuilder.pro also allows you to integrate your website to social media pages, making it accessible to your customers across every platform.
Wider Audience Reach
Regardless of the size of your business, having a website makes you accessible to your customers 24/7. During the age of the virtual era, migrating your business to the Cloud is a decision that could save your business, and catering to your customers whenever and whenever could ensure you faster income in the long run.
Having your own website presence closes the distance physical stores have with their customers, and enables you to expand your target audience by a lot as compared to being on premise. According to statistics, 60% of people do their product and brand researches via search engines, and 61% claims they put importance on online feedback before making a purchase. Having your own website (and of course, an effective SEO) could help you boost up your website traffic, as well as prospect leads. This would also provide a platform for your customers to leave their own reviews and prove your legibility to future buyers.
eCommerce platforms are experiencing a high saturation in the market, especially during the pandemic. But, although eCommerce applications and websites give online sellers a platform to sell their products, often times it makes these stores homogenous and unmemorable. Ask yourself, “when was the last time I bought from a seller in an eCommerce app and actually remembered the name of their store?” In an eCommerce app, sellers would not be able to have their own brand name and image.
With your own website, people will be able to remember your business just by seeing your own domain name. So, if your customers want to browse your website on another day, they wouldn’t have to search and navigate through other sellers’ shops unlike in eCommerce apps. Instead, it would be easier for them to find your shop name through their search engines.
More so, Easybuilder.pro allows you to make your own perfect website without having to go through the intimidating programming and gives you the opportunity to focus on designing a website that speaks your brand to your customers.
In building your own website, you’re not only building an online store for your business, but you’re also building a platform that would relay your image, vision, and advocacy to your customers. This goes out of your limitations as simply “another shop offering the same products”, but ultimately, gives your business your own unique touch and personality to it.
Personalization and having a business that is unique doesn’t only make you stand out from the competition, but it also helps you survive from being one of many. Utilizing the technologies that ensure the survival of your business makes it worth investing in, and all for a low cost. Much more, being able to provide a personalized experience for your customer would drive better results in the future, and ultimately, may earn you more customers that are loyal in the long run. These are just some of the many reasons why having a website will make an impact on your business and customers. Once your unique website is up and running, it will be much easier for you to unlock more opportunities to grow your business by creating a social media presence, relatable content, and digital strategies with a credible online digital marketing agency.